Dern’s PR Tips

I’m looking at follow-up email from a PR rep regarding a possible news story on their client’s product. I can’t remember the vendor or product name, and it’s nowhere to be found in the email message.

Yeah, I was able to find it within a few seconds by searching saved email. But I shouldn’t have had to think about this, much less do it.

PR folks, please: make sure email includes the vendor and product name at the top, in a reminder sentence, and if possible, in the subject line as well. I’ve got dozens of email conversations going on with PR folks at any time, there’s a limit to how much I can remember. And I’m sure I’m not alone.

I try to make sure my email to you includes what publication I’m writing on behalf of. It’s not hard to do.

Thanks.