Keeping Press Release Lists On Topic
I wish press release aggregators would manage topics better.
Because one of my current gigs as a freelance technology writer is doing daily news stories (for InformationWeek SNB), I’m checking several of the press-release aggregating sites daily, like PR NewsWire For Journalists (media.prnewswire.com), and get several summary email messages from BusinessWire.com.
For example, my PR NewsWire profile specifies
“New Products/Services” and I’ve picked the computer/Internet technology categories.
But an appalling amount of what’s listed is not a match, even if one concedes that a new website counts, like “Examiner.com Launches Upgraded Site”
For example,
Nasuni Issues Disaster Recovery Challenge
CheapOair Launches South Africa Contest
Big Star Media Group Completes Corporate Video
inContact Honored with a 2010 IP Contact Center Technology Pioneer Award from Customer Interaction Solutions Magazine
Toshiba e-STUDIO-242 Series Awarded BERTL’s 4.5 Star Rating and Spring 2010 BERTL’s Best Achievement Honor
It’s not as bad as it good be. But it’s still wasting my (and a lot of other people’s) time by not staying focused. I don’t know how much of the blame goes to the releasers, for not following category rules, or to the aggregators for not enforcing them.
